The INNOVV Brand History of Innovation in Motion

Since our founding in 2013, our mission has been clear: providing practical smart safety equipment for motorcycle riders. As riders ourselves, we realized that while safety technology was common in cars, motorcycles lagged behind. We decided to take action, starting with our first dedicated motorcycle dashcam and progressively introducing practical technologies like blind spot detection radar and smart connected displays. Explore the timeline below to see our product evolution over the past decade.

2013 — Brand Founded

INNOVV was born from a group of engineers with a passion for riding. The founding team acutely realized that while motorcycle riding brings an unparalleled sense of freedom, it has long lacked the safety and smart technologies that have become standard in cars. With the vision of "empowering every rider to hit the road with full confidence," INNOVV was officially established, deeply integrating riding passion with engineering innovation to start writing a chapter of smart safety for motorcycle riders.

2014 — New Brand Identity Established

In the brand's second year, INNOVV launched a completely new visual identity system and brand logo. The new logo is clean, modern, and highly recognizable, conveying the brand's commitment to smart design and cutting-edge technology with crisp lines. This new brand image not only symbolized INNOVV's entry into an accelerated growth phase but also clearly communicated the brand's core ethos to the global market: innovation-driven and always moving forward.

2015 — INNOVV K1

This was a milestone year in INNOVV's history. The K1 integrated a screen, control unit, dual cameras, and GPS tracking into a complete, motorcycle-specific dashcam system. Rather than simply shrinking a car dashcam, the K1 was a completely new product form redesigned from the real-world needs of motorcycle riding, thereby establishing INNOVV's industry position in smart motorcycle safety devices.

2016 — INNOVV Power Hub 

As user demand for integrating motorcycle electronic devices grew, INNOVV launched the Power Hub. This product enabled centralized power supply and cable management for multiple devices, solving the messy wiring issues riders faced when installing various electronics on their bikes, significantly improving installation neatness and system stability. The Power Hub 1 laid the crucial groundwork for INNOVV's future modular riding ecosystem.

2017 — INNOVV C5

The C5 was an optimized creation born after fully absorbing real user feedback from the C3. Known for its minimalist architectural design, it pushed ease of installation and single-lens recording reliability to the extreme. The launch of the C5 highlighted INNOVV's user-centric product philosophy: engineers don't just build products in a lab; they continuously polish and evolve them through dialogue with real riders.

2018 — INNOVV K2

The K2 was INNOVV's direct response to the voices of K1 users. It introduced dual-lens recording, GPS tracking, and WiFi wireless connectivity, while featuring a more streamlined and fluid structural design. The WiFi connection allowed riders to directly view footage and adjust settings via a smartphone App, greatly enhancing user convenience. The release of the K2 marked INNOVV's entry into the era of smart connected products.

2019 — INNOVV ThirdEYE (1st Generation)

INNOVV's designer Rock stumbled upon an interesting phenomenon: while cars were already equipped with blind spot detection systems, motorcycles lacked this technology. Thus, the ThirdEYE project was initiated, becoming the world's first ODM blind spot detection system designed specifically for motorcycles. ThirdEYE set a new standard for road awareness and safety, combining radar sensing with real-time visual alerts. The system utilized a 77GHz radar sensor as the core sensing element, enclosed in a round, bullet-shaped aluminum alloy casing to ensure stable operation in various environments.

2020 — INNOVV K3

Built on the foundation of the K2, the K3 was a comprehensively upgraded version following systematic user feedback collection and real-world scenario validation. The K3 achieved significant improvements in electronic image stabilization (EIS), waterproof connectors, and installation convenience. The birth of the K3 itself is the best footnote to INNOVV's user co-creation culture: engineers re-examined every detail of the product through the eyes of a rider.

2021 — INNOVV K5

The K5 is the world's first 4K dual-channel dashcam system designed specifically for motorcycles. It features an IP67 waterproof rating and CNC-machined aluminum alloy components, combining exceptional image quality with top-tier craftsmanship. The K5 is not just a powerful device, but a precision-crafted piece worthy of riders' trust, remaining a highly representative flagship product in the INNOVV lineup to this day.

2022 — INNOVV H5

The H5 is the world's first 4K helmet camera system equipped with multiple power supply options, tailored for motorcycle Vlog creators and riders needing reliable safety recording. It integrates 4K high-definition video, EIS stabilization, Two power supply modes, and modular expansion into one, making it a versatile, all-in-one solution for content creators and daily commuters alike.

2023 — INNOVV ThirdEYE (3rd Generation)

The ThirdEYE blind spot detection system ushered in its third generation. It is the world's first ODM motorcycle blind spot detection system powered by 77GHz millimeter-wave radar technology. Compared to its predecessor, the 3rd Gen ThirdEYE achieved comprehensive upgrades in detection accuracy, visual warning interfaces, and user interaction experience. More precise blind spot recognition and smoother warning responses provide riders with stronger proactive safety guarantees in complex traffic environments.

2024 — INNOVV N1 & INNOVV K7

In 2024, INNOVV further expanded its smart riding ecosystem.

The INNOVV N1, as the first integrated product of the Smart Riding System ecosystem, combined navigation, dashcam, wireless Apple CarPlay / Android Auto, and tire pressure monitoring into a unified interactive interface, providing motorcycle riders with a more intelligent riding interaction experience.

In the same year, the flagship dual-camera INNOVV K7 was officially launched. The K7 is equipped with front and rear dual Sony IMX335 Starvis sensors, supporting dual 2K ultra-clear recording, combined with EIS, smart parking mode, and an IP67 waterproof rating. The introduction of the K7 further enriched INNOVV's product layout in the field of motorcycle safety imaging.

2025 — INNOVV N2 & INNOVV N2 BMW 

In 2025, INNOVV launched two smart displays, the INNOVV N2 and INNOVV N2 BMW, deepening its layout of screen terminals.

The INNOVV N2 is a 5.99-inch universal smart riding system that seamlessly integrates wireless CarPlay / Android Auto, with optional dual cameras, GPS, and real-time tire pressure monitoring (TPMS).

In the same year, the INNOVV N2 BMW is a 6.5-inch smart display designed specifically for BMW motorcycle riders. It fits the original BMW Nav 5/6 base and the latest keyless mount for plug-and-play functionality. It supports integration with the original BMW Wonder Wheel and can directly read and display the motorcycle's real-time engine running data, offering BMW riders a convenient and intuitive smart interaction experience.

2026 — The Future is Just Beginning

Standing at the 13-year milestone of the brand's founding, INNOVV knows where it is heading more clearly than ever. The integration of smart riding and intelligent connectivity is accelerating, and riders' demands for safety, connectivity, and driving experience are comprehensively upgrading. Consequently, INNOVV's mission continues to expand. In 2026, INNOVV will continue to hold high the banner of "Innovation in Motion," creating a safer, smarter, and better riding future for every rider worldwide.

INNOVV’s ability to continuously improve stems from the honest feedback and support of riders worldwide. Thank you for your continued support and trust for over a decade. Whether you’re commuting through the city or embarking on a long-distance weekend tour, we aim to continue protecting your ride. We invite you to connect with us on social media and share your riding moments captured with INNOVV. If you’re ready to upgrade your gear, explore our latest smart riding systems and prepare for your next journey!